Captains Program

Rutgers is committed to building championship contenders in the Big Ten. This commitment means the university must build premier training facilities for our student-athletes in order to provide them with the resources they need to compete at the championship level.

To fulfill this objective, Rutgers Athletics is embarking on R Big Ten Build, a comprehensive campaign to raise $100 million for new or upgraded athletic facilities. In an effort to drive this campaign, Rutgers Athletics will utilize its human capital by implementing a grassroots fundraising initiative. The Captains Program will call upon the entire Rutgers community to be “All In” and become ambassadors for Rutgers Athletics.

Why We Need Your Help:

$100 million is A LOT of money!
We cannot do it on our own
YOU KNOW PEOPLE! You know people who LOVE Rutgers. They may include former teammates, fraternity brothers, sorority sisters, tailgating friends, and co-workers
We need you to help raise awareness about R Big Ten Build. Your role is to educate our fans, your friends, about the importance of “supporting” their team
Using your network and the communication tools of email, web, social media, and peer to peer interaction, you will help us reach our goal

If YOU are interested in becoming a Captain:

name *

Preferred Contact Number *

email *

Address *

City *

State *

Zip Code *

RU Affiliation *

For example: football season ticket holder, parent, alumni, letterwinner, former coach, etc.

Goals for the Grassroots Fundraising Initiative:

Raise awareness and promote R Big Ten Build Project at the grassroots level
Drive participation to our goal of 10,000
Engage and solicit other prospective donors to commit to pledge a monthly gift for 5 consecutive years
Identify 100 captains to lead fundraising effort through crowdfunding

Expectations for Campaign Captains:

Identify yourself as one of the 100 Campaign Captains of R Big Ten Build
Make your personal 5-year pledge to R Big Ten Build through an R Fund team member or online
Establish a team of at least 25 donors that are interested in making a 5 year pledge to R Big Ten Build
Report the names of the 25 (or more) donors that have made a 5 year pledge commitment to Liz McAuliffe on the athletic development team at [email protected] or 848-932-2228

Campaign Captain Responsibilities:

Manage your network of 25 prospective donors
Educate your network on how they can make a monthly gift over 5 years
Set a realistic goal of how much your team will raise for the project
Grow your network – ask each donor within your team to recruit 10 more prospective donors to commit to this plan
Provide feedback to Campaign Leaders on fundraising efforts
Provide progress updates
Participate in biweekly or monthly meeting or conference call

Fundraising Fundamentals & Guidance for Captains:

Have passion for Rutgers Athletics and our mission
Possess the ability to motivate donors and grow your team!

Growing our volunteer base is key for campaign success

Always be positive, enthusiastic and persistent
Educate yourself on the project

We will provide materials, ways to make a 5-year pledge, progress updates, and information for you to provide to your team

Be a good listener
Keep the momentum moving forward

The Captains Competition:

There will be a competition between all captains to see who can recruit the most donors who make a 5 year pledge (July 1, 2016 – December 31, 2016).
There will be prizes for the Top 3 captains who can recruit the greatest number of donors who make 5 year pledges, regardless of amount pledged.
All captains who recruit at least 25 donors that make 5-year pledges will receive special team-issued gear and access opportunities.
For a gift to count, it must be shared with and confirmed by Liz McAuliffe on the athletic development team at [email protected] or 848-932-2228.
Progress updates will be shared monthly (at a minimum) to all captains during the 6-month challenge!

Multisport Training Complex

The Multisport Training Complex and Integrated Parking Facility will satisfy program needs for Rutgers’ basketball program and other varsity teams currently accommodated in recreation facilities.